Airports are generally filled with food options that either fuel you quickly but are not particularly nutritional, or promise wellness in ways that don’t fit the reality of gate changes and overhead bins. This concept identifies that transit itself is an opportunity to turn something we push through into something that actively supports feeling good.

CORE is a deceptively simple name. It references your body’s physical centre of strength and stability (what travel disrupts), a fruit’s centre (mirroring the brand’s focus on natural ingredients and formulations) and the fundamental nature of simply wanting to feel good (even during transit). With this in mind, CORE offers three benefit-led kits designed with genuine empathy for how travel actually feels.