01 / LEIGH DAWBER, FOUNDER

With a host of global awards in branding and destination marketing, she’s an expert in turning bold ideas into tangible results. Her background in innovation, sustainable business strategy and project management means that her solutions drive meaningful change and long-term impact.

Bio

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    01 / LEIGH DAWBER, FOUNDER

    With a host of global awards in branding and destination marketing, she’s an expert in turning bold ideas into tangible results. Her background in innovation, sustainable business strategy and project management means that her solutions drive meaningful change and long-term impact.

    02 / BIO

    Leigh has extensive international experience in countries across the world, including Europe, the US and Africa. For over a decade, she was an integral part of the leadership team at Cape Town Tourism, where her responsibilities revolved around destination branding and marketing for Cape Town. Her CMO role extended beyond attracting visitors to the city; including supporting the education and upliftment of the local tourism industry and communities. Her work has been recognised by Skift, Destinations International, City/Nation/Place, World Travel Market, Entrepreneur and time.com, with Cape Town being named the #1 City in the World by Time Out in 2025. Leigh’s passion lies in problem-solving and creating practical methodologies to achieve strategic goals, that can be shared and applied across industries and continents to drive growth, innovation and prosperity as a whole.