01 / LEIGH DAWBER, FOUNDER

With a host of global awards in branding and destination marketing, she’s an expert in turning bold ideas into tangible results. Her background in innovation, sustainable business strategy and project management means that her solutions drive meaningful change and long-term impact.

Bio

© travelstitcher

04 Nov

Posted at 14:50h in Uncategorized

Airports are generally filled with food options that either fuel you quickly but are not particularly nutritional, or promise wellness in ways that don’t fit the reality of gate changes and overhead bins. This concept identifies that transit itself is an opportunity to turn something...

06 Oct

Posted at 10:14h in Uncategorized

SimplifyWhen I started my tenure as CMO of Cape Town Tourism, too often we were reinventing the wheel and operating without clear methodologies to guide decision-making or demonstrate value. When managing a team, this can be an exhausting and unproductive exercise. The challenge became designing...

06 Oct

Posted at 09:14h in Uncategorized

What makes a place brand strong enough to withstand global crises, shifting traveller trends and the constant pressure of competition? That was the challenge when Cape Town Tourism set out to evolve the city's identity into a unified narrative worth billions.SimplifyA destination's strength is not...