A brand evolution is about far more than creating an appealing corporate identity. It is about uncovering what makes a business distinct, its purpose, its voice and the way it shows up in the world.Before any visual language is created, the real work happens beneath...
SimplifyWhen I started my tenure as CMO of Cape Town Tourism, too often we were reinventing the wheel and operating without clear methodologies to guide decision-making or demonstrate value. When managing a team, this can be an exhausting and unproductive exercise. The challenge became designing...
What makes a place brand strong enough to withstand global crises, shifting traveller trends and the constant pressure of competition? That was the challenge when Cape Town Tourism set out to evolve the city's identity into a unified narrative worth billions.SimplifyA destination's strength is not...