01 / LEIGH DAWBER, FOUNDER

With a host of global awards in branding and destination marketing, she’s an expert in turning bold ideas into tangible results. Her background in innovation, sustainable business strategy and project management means that her solutions drive meaningful change and long-term impact.

Bio

© travelstitcher

How do you bring travellers back to a city when the world is still reeling from lockdowns? That was the challenge with Find Your Freedom, Cape Town Tourism's largest-ever global campaign. Marketing the destination wasn't enough, we had to reignite a feeling.SimplifyPeople didn't just miss travel, they...

Can competing destinations work together without undermining what sets them apart? That was the challenge when Cape Town Tourism joined forces with visitBerlin and NYC Tourism to launch the world's first trilateral city marketing partnership.SimplifyTravel reminds us that what unites us is stronger than what divides us,...