Our offering builds on our proven expertise, having led and contributed to impactful projects across the tourism and travel industry. The expertise mentioned reflects publicly available initiatives, highlighting our experience, approach, and ability to drive meaningful results for destinations, businesses and brands.
We have advised on airline distribution, industry payment methods, public-private partnerships, IATA regulations, national tourism strategies, and currently hold fractional leadership roles with WTAAA and ASATA. Examples of thought leadership include being the keynote on the NDC Report at the IATA World Passenger Symposium, and moderating the 'Reimagining the Partnership Between Travel Agents and Airlines for a Win-Win Future' panel at the World Summit of Travel Agency Association.
We have conducted robust brand strength and perception studies, delivered brand evolution plans, and developed industry masterclasses based on actionable insights. Our work supports both individual businesses and the broader tourism industry, earning recognition for substance and innovation from formal education institutions and Entrepreneur.
We have facilitated collabs with the likes of GoPro, Airbnb, TikTok, Expedia, travelstart, Travel Counsellors, numerous airlines such as United, Air France and SAA, and the world’s first destination marketing tripartite between New York Tourism, Berlin Tourism, and Cape Town Tourism.
We have won numerous awards for marketing efficacy, communication and digital innovation, including City/Nation/Place, Digital Tourism Think Tank, World Travel Market, International Tourism Film Festival and the Webby Awards.
Modelling of frameworks include the published Destination Marketing Model, Marketing Impact Dashboard, SME Marketing Canvas, Innovation Roadmap, CoVID Recovery Plan, and Neighbourhoods Routes Development Framework.
With expertise in Sustainable Business Strategy from Harvard and Innovation Ecosystems from MIT, we have delivered initiatives such as the 21st Century Travel Agent Report, the Find Your Freedom campaign awarded for digital Innovation, and the drought crisis solution featured by time.com.
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